While working at Riverbed, I was instrumental in helping to produce much of the event and tradeshow creative. One of our biggest projects was to come up with the creative that was to be used for the company’s first large-scale conference, Riverbed FORCE, held at the San Jose Convention Center.
Much of my responsibilities included producing many of the Riverbed brand and
directional signage, sponsor booths, print and digital assets.
I was also asked to help produce a short motion piece that would loop
on the jumbo-screen during the nighttime festivities. The name and theme of the conference was "FORCE"
and the motion piece showed sports atheletes who were strong forces in their field.
Outside of producing creative for conferences and tradeshows, I created infographics to visualize
important product features and strengthen the company brand. I also produced much of the
corporate collateral that would be distributed throughout the company.