Client: Drapers
Custom artwork for the Drapers Gen Z and Millennial 2022 Report. Artwork featured on article page and across marketing/social channels.
Illustration
Challenge: The 2022 edition of Drapers’ data-led consumer research report will delve into the minds of this important and influential group. They needed a main image to act as the anchor to the report online and on social. The image would require an illustration of six distinct characters that represent the Gen Z generation.
Solution: I created a dynamic illustration of six diverse people, capturing the trending fashion of this generation.
Drapers Article
